# The HVAC Marketing Guys: Full Site Guide > Detailed, machine-readable information about the company, its managed marketing work, and its verified public agent interfaces for heating and cooling companies. Summary guide: https://www.thehvacmarketingguys.com/llms.txt ## Company and operating model The HVAC Marketing Guys is a trade-specific brand of The Service Marketing Guys. We build and run connected growth systems for heating and cooling companies. The work joins the public website, local visibility, advertising, calls, follow-up, and reporting so the owner can see what is working and what should change next. Senior people remain responsible for judgment, strategy, and accountability. Automation and custom software handle repeatable work where they are appropriate and configured. ## Managed capabilities - **Websites and content**: Service-business websites plus service and location content built for customers, search systems, and AI assistants. - **Local visibility**: Google Business Profile, Google Maps visibility, reviews, and local search work. - **Advertising**: Paid campaigns managed and adjusted around the work that turns into booked jobs. - **Call answering and booking**: After-hours call handling and booking when the business team cannot answer. - **Lead follow-up**: Text and email follow-up for open inquiries and quotes. - **Direct mail**: Neighborhood mail triggered around completed jobs. - **Booked-job reporting**: Reporting that connects marketing activity to booked work and acquisition cost. - **Custom software and integrations**: Supporting systems that connect public websites, booking, calls, follow-up, and reporting when the engagement requires them. Capabilities are configured to the client and engagement. This document does not claim that every component is included for every client. ## Pricing Two ways to work with us. Same system; the owner picks how much of it they drive. Month to month. - **You run it**: $500 a month. For owners who want the engine running and the controls in their own hands. - **We run it**: $2,000 a month. For owners who want a team doing the work and making the calls. - More than one location: quoted before start. Proof, June 16 to September 16, 2026, sample of three businesses: 12 new paying customers and $24,258 invoiced a month per business (range 9 to 16 and $16,911 to $32,383). A customer counts once a job is done and invoiced, never as a lead. Past results, not a promise. - [Pricing page](https://www.thehvacmarketingguys.com/pricing): Both options, terms, proof, and FAQ. Available as text/markdown. ## Website and agent-readiness implementation The site is a public demonstration of the technical work. Its agent-facing layer includes: - Clean Markdown returned through content negotiation on supported public pages. - Concise and detailed llms guides. - Structured data that identifies the organization, website, services, and page relationships. - Explicit crawler access rules and content-use preferences in robots.txt. - Digest-verified Agent Skills documents. - MCP Server Card, API Catalog, AI Catalog, OpenAPI, and authentication discovery documents. - A public, read-only remote MCP server with tool annotations. - Browser-side WebMCP registration when the browser exposes that experimental capability. These surfaces make public information easier for compatible systems to discover and interpret. They do not force an AI assistant to cite or recommend a business, and they do not replace strong service information, local proof, reviews, or traditional search fundamentals. ## Remote MCP server Endpoint: https://www.thehvacmarketingguys.com/api/mcp Transport: Streamable HTTP using JSON-RPC. The public server is stateless and read-only. Available tools: - `get_company_info`: Company identity, markets served, contact details, and canonical URLs. - `list_services`: Managed marketing capabilities plus the current overview, audit, and contact URLs. - `get_market_info`: Positioning and included capability information for a supported service-business market. - `get_free_audits`: The unified visibility audit and what it checks. MCP-compatible products can connect to this endpoint. ChatGPT workspaces that allow custom MCP apps can add the endpoint through their Apps settings, subject to current plan and administrator controls. OpenAI API applications can also use it as a remote MCP server URL. The server itself requires no credentials because every exposed tool is read-only and public. ## Browser WebMCP actions Compatible browsers also expose two UI preparation tools on the public platform sites: - `prepare_visibility_audit`: Provide businessName and optional websiteUrl (full http or https URL). Opens and prefills the audit for review. Optional auditType is general or boat-repair; boat-repair is supported on the Shop site. Select the matching Google Business Profile for location checks. The user starts the scan. - `open_booking`: Opens the call calendar. Optional fields are name, email, phone, businessName, and websiteUrl. The user chooses a time, reviews details, and confirms. An audit is not required. These two actions are browser-only. They prepare visible UI, do not create leads, start scans, reserve appointments, or grant SMS consent, and are not endpoints on the public remote MCP server. Contact details stay out of navigation URLs. ## Public discovery documents - [MCP server card](https://www.thehvacmarketingguys.com/.well-known/mcp/server-card.json): Server identity, transport URL, and tool names. - [Agent Skills index](https://www.thehvacmarketingguys.com/.well-known/agent-skills/index.json): Skill names, canonical Markdown URLs, and SHA-256 digests. - [OpenAPI document](https://www.thehvacmarketingguys.com/api/openapi.json): The current public MCP operation only. Retired form endpoints are not advertised. - [API catalog](https://www.thehvacmarketingguys.com/.well-known/api-catalog): RFC 9727 linkset. - [AI catalog](https://www.thehvacmarketingguys.com/.well-known/ai-catalog.json): Agentic Resource Discovery entries. - [Authentication guide](https://www.thehvacmarketingguys.com/auth.md): Public versus OAuth-protected resources. ## Free visibility audit The free audit at https://www.thehvacmarketingguys.com/audit runs before a sales conversation. One scan checks: - Local map rank across a geographic grid. - AI visibility for provider-discovery questions. - Site speed, measured and folded into the overall score. - Agent readiness and machine-readable discovery surfaces. The page is the supported flow because it lets the user select the business, review results, provide consent, and decide whether to book or contact the team. ## Public pages - [Homepage](https://www.thehvacmarketingguys.com): Overview for heating and cooling companies. - [Visibility audit](https://www.thehvacmarketingguys.com/audit): Run the unified audit. - [About](https://www.thehvacmarketingguys.com/about): Company background. - [Blog](https://www.thehvacmarketingguys.com/blog): Published marketing articles. - [HVAC marketing](https://www.thehvacmarketingguys.com/hvac-marketing): HVAC marketing for heating and cooling companies: connect your website, local search, advertising, reviews, and follow-up to the work you want to book. Available as text/markdown. - [HVAC SEO](https://www.thehvacmarketingguys.com/hvac-seo): HVAC SEO for heating and cooling companies. Improve service pages, service-area clarity, and your Google Business Profile, with reporting tied to calls. Available as text/markdown. - [HVAC advertising](https://www.thehvacmarketingguys.com/hvac-advertising): HVAC advertising built around your season, coverage, and capacity. Google Ads, matched pages, call tracking, and repair and replacement reported apart. Available as text/markdown. - [Contact](https://www.thehvacmarketingguys.com/contact): Inquiry and booking flow. ## Contact and booking options The homepage, About page, blog index, and individual articles end with a callback form. It accepts a business name and city with Google Business Profile search, the visitor’s name, and phone number. Manual business-name entry is supported. “Prefer a time? Book a call.” opens the appointment picker on these pages and the Contact page. The audit page also offers booking. An audit is optional; users review appointment details and consent before confirming. The Contact page offers phone, text, email, and an inquiry form with business lookup. Michele, the AI receptionist, answers calls and transfers to the team. Office hours are Monday to Friday, 9am to 6pm ET; after hours, leave a message or text for follow-up. These forms and the appointment picker are public UI flows. The public MCP tools describe them; browser WebMCP actions can prepare the audit or open the calendar. Neither transport submits inquiries, requests callbacks, or books appointments automatically. - **Website**: https://www.thehvacmarketingguys.com - **Phone**: 1-866-770-4107 - **Email**: sales@thehvacmarketingguys.com - **Contact form**: https://www.thehvacmarketingguys.com/contact Last updated: 2026-10-08