How we helped an HVAC company launch plumbing services and land their first five-figure job.
An established HVAC company in North Carolina's Triangle region was losing revenue during shoulder seasons. They made a smart move — hired an experienced plumber to add plumbing services to their business. The problem? They had zero online presence for plumbing. No website pages, no Google Business Profile categories, no reviews, and no way for customers to find them when searching for a plumber. Their competitors had years of SEO head start, dozens of plumbing reviews, and established ad campaigns.
Created dedicated landing pages for each plumbing service — water heater repair, drain cleaning, sewer line work, fixture installation — all optimized for local search in the Triangle area.
Added plumbing categories, updated service lists, and expanded the service area to capture searches across Raleigh, Durham, Cary, and surrounding cities.
Set up a focused Google Ads campaign targeting high-intent plumbing searches — emergency plumber, water heater replacement, drain cleaning near me — with geo-targeting for maximum ROI.
Sent an announcement to their existing customer base letting them know plumbing services were now available — turning past HVAC customers into plumbing leads.
A homeowner in Cary had a failed waterline running under their driveway. Multiple plumbers quoted the job but couldn't start for weeks. Our client's Google Ad showed up at the right moment. The plumber went out the same day, assessed the situation, and proposed a 168-foot trench to replace the entire line. Total job: $13,975.15. The homeowner said yes on the spot. One Google Ad click turned into the kind of job most new plumbing operations don't see for months.
“We'd never run ads before. Within a month of going live, my plumber was booked solid. That first waterline job alone paid for the entire year of marketing.”
— Owner, HVAC + Plumbing Company — Triangle, NC
With Google Ads, you can start getting calls within the first week of launch. SEO takes longer — typically 3-6 months to rank — but the combination of ads and organic gets you revenue immediately while building long-term visibility.
Not usually. Adding dedicated service pages to your existing HVAC site is more cost-effective and leverages your domain's existing authority. We build service-specific landing pages that rank independently.
That's normal when launching a new division. We help you set up review generation from day one so every plumbing job turns into a review. Meanwhile, Google Ads don't require reviews to show up — just a well-optimized campaign.
Most HVAC companies adding plumbing see strong results starting at $1,500-2,500/month in ad spend, plus our management. The exact number depends on your market's competition and the services you're targeting.
The playbook is the same for any service line expansion — electrical, plumbing, indoor air quality, ductwork, you name it. Build the pages, update the profile, run targeted ads, and tell your existing customers.